By Sayoko Knight Teitelbaum

Here at Toura, we’ve been talking a long time about writing a blog. I’m proud to say we’ve finally gotten around to it and I’m happy to be the first entry. 

A little bit of background about the blog: This is not just about Toura, but really more of an insight into the people behind Toura. We want to use this forum to share what we’re thinking about, which at times can be very focused on our products and solutions, but also about our vision or understanding about what’s going on in the mobile and technology space today.

I had a client recently ask me about my thoughts on the direction of the new Financial Times web app and what I think it means in regards to the future of mobile applications. The honest truth is that I don’t really know what it means. However, I certainly applaud the FT in taking the risk and controlling their distribution, while protecting their subscription revenues. I believe that people will always demand quality content and it’s important that the distributors do not underestimate the power of the brand. FT is a powerful brand with a very loyal customer base. My guess is that this customer base is going to find them wherever they exist – in the app store or through a browser.

I’m still a believer that content creators should continue to distribute their content to as many places as possible, wherever their customer wants to consume it. Whether it’s online or on mobile, either as apps, web apps or mobile web, it’s important for content owners to be discoverable. This is a tough task, but I’m excited to be part of the team at Toura dedicated to making this easier and efficient for our clients.