By Sayoko Knight Teitelbaum
I got a chance to spend the better part of the morning yesterday with one of our lead javascript developers, Rebecca Murphey. It’s exciting to hear about what Rebecca’s been working on with the rest of our dev team, an open source project you may have heard about called Mulberry.
It was a perfect time for me to sit down and learn more about what initial feedback she’s been hearing about Mulberry, as I embark on a challenging project to communicate what Toura does as a company, across our solutions, to our different audiences.
While Toura originated with this premise that we could help virtualize tours for physical locations, such as museums, attractions, universities, etc., we then evolved to providing a platform to the publishing industry (which includes attractions) to push their content across a variety of different handsets and devices.
Now, with the launch of Mulberry, we’re more than just a publishing platform. We’re really a framework that provides various tools to our different customer types. For developers, we’re able to provide a very easy way to develop apps using Mulberry. For publishers and content owners, we’re able to provide a very easy way to develop apps using Mobile App Producer. Now you’re starting to see a pattern develop here…
It’s now obvious to me, after having spent time with Rebecca and having spent endless hours with my co-founder and partner, Aaron Radin, that the message is indeed the same, regardless of our audience. It’s simply a different process or a different set of tools to get there, but ultimately, either way, we’ll get to the same result. Easier, better apps.
