By Sayoko Knight Teitelbaum
At Toura, we have many clients in the arts and culture space, namely museums. This is one of the first verticals we ever entered, in part because it was ripe for change, but also because of our personal passion for the arts.
My co-founder, Aaron Radin, was recently on a trip to Chicago and snapped this picture of the promotion taking place onsite at the Art Institute of Chicago. They happened to be one of our first clients and launched a comprehensive guide to their French Impressionism collection.
It’s amazing for me, almost 2 years later, to see this promotion taking place on the screens in the lobby of the Art Institute of Chicago. It is certainly a testament to this client’s commitment on promoting the app and making it an integral part of their overall communication strategy to their visitors. They have millions of people walking through their doors each year, and it’s important for them, as a Chicago landmark, to educate their visitors that their content is available on smartphones and tablets.
As for their results, they enjoy a steady number of downloads every day, so they must be doing something right. Now, on to their next app…
